Brand kit / version 1.0

BUILD.
COMPETE.
CREATE.

RVAClassic / Matt Sim
Founder. Builder. Creator.

The supplied classical bust, pixel grid, and circle become one consistent identity for the portfolio, services, and launch campaign.
RVAClassic primary logo

01 / The mark

Recognizable at a glance.

Primary

Primary

White and Pastel Lavender on an obsidian circular backing.

Monochrome

Monochrome

One-color white artwork for restrained applications.

Lavender

Lavender

Single-ink accent version. Use on dark backgrounds.

Ink

Ink

Dark artwork for white and light neutral backgrounds.

Clear space and scale

Keep clear space of at least 12% of the mark width on every side. Use the full seal at 64px and above where possible. Small favicon exports are provided and should be checked in their real context.

Technical source

The bust mark is a genuine two-ink path trace of the supplied raster, with no embedded raster. Texture is simplified for scale. The original file remains in the full launch kit.

02 / Color

Pastel Lavender. Quiet foundations.

Pastel Lavender#C3A1F2
Pure White#F4F4F6
Obsidian#0A0A0C
Graphite#1F1F23

Use lavender with purpose

Lavender marks the next action, the result, or the final word. Use broad neutral space, one strong message, and a restrained grid. White is the light-page background; obsidian anchors dark graphics.

Readable combinations

Use obsidian text on Pastel Lavender. On white, use darker lavender ink #7239A8 for small links and text. White body text belongs on obsidian or graphite, not the lavender seed. Primary CTA purple is #8551BF.

Obsidian on lavenderWhite on lavender ink

03 / Typography

Strong display. Human reading.

Saira / display

Good work.
Made visible.

Bold 700-800. Tight line-height around 1.05. Sentence case for stories; short uppercase statements for campaign graphics.

Use fewer words before shrinking the type.

Space Grotesk / body and UI

I build cool products, sell great services, and create content that converts.

Regular 400-500 for reading. Semibold 600 for buttons and labels. A clear offer is more useful than a wall of claims.

Both fonts are bundled under the SIL Open Font License. Preserve license files when redistributing fonts.
Web starting scaleH1: 48-80px / H2: 36-52px / body: 16-20px / labels: 12-14px.
1080px social starting scaleHeadline: 78-146px / body: 29-40px / labels: 22-26px / margins: 64-80px.

04 / Voice and visual rules

Show the work. Make the offer clear.

Direct

Name the product, the deliverable, and the next step. Keep the writing specific and easy to scan.

Grounded

Link finished work. Keep waitlist, accounts, prize pools, and personal earnings separate. Paid placements are identified.

Personal

Use first-person founder language. Sound like someone who made the work and can explain what comes next.

Do

  • Keep the mark proportional and give it space.
  • Use grids, pixel blocks, stars, and execution stripes as supporting elements.
  • Use real screenshots and real work photography.

Avoid

  • Do not recolor the mark outside these supplied variants.
  • Do not put small lavender text on white.
  • Do not invent testimonials, client results, or urgency.
  • Do not imply third-party logos endorse this identity.

05 / The campaign system

Thirty days. Ninety finished assets.

RVACLASSICBUILD.
COMPETE.
CREATE.

One portfolio. The whole range.

STARTER LAUNCH DROP
$100
Your next
site.

Hosting + maintenance: $50/month.
Scope agreed before kickoff.

PROOF OF WORKWork you
can click.

Products. Films. Events.
rvaclassic.xyz

Square 1080 × 1080.
Portrait 1080 × 1350.
Story 1080 × 1920.

The full kit includes 30 different concepts, eleven layout types, editable HTML, source data, a calendar, and captions. Start on any date. No fabricated countdowns or promised returns.

06 / The offers

Start small. Scope bigger.

$100

Starter Launch Drop

Plus $50/month hosting + maintenance.

  • A scoped website and short launch video.
  • CMS for agreed editable fields and practical launch strategy.
  • Initial domain/setup included for now. Future annual domain renewal agreed before any charge.
  • Monthly hosting, small updates, link checks, and fixes. Major new features scoped separately.

from $2,500+

Custom Product, GTM &
Launch Video Partner

A scoped project for work beyond the starter drop.

  • Custom product builds.
  • GTM planning and execution.
  • Launch video production.

Deliverables, milestones, delivery, and any ongoing costs are agreed before kickoff. The offer does not guarantee sales or viral reach.

rvaclassic.xyz / operatoruplift@gmail.com

07 / Handoff

Use the right source.

logos/

True vector bust marks, outlined SVG wordmarks, and PNG exports.

favicons/

ICO, 16/32/48/64/180/192/512px PNGs, and web manifest.

brand-elements/

Editable vector star, grid, stripes, and arrow.

fonts/

Saira and Space Grotesk variable TTFs plus OFL license files.

brand-guide/

This guide as HTML and PDF, plus CSS/JSON tokens.

Full launch kit only

Wallpapers, headers, profile image, originals, 90 posts, editable layouts, and calendar.

Rights and attribution. The bust artwork and personal imagery were supplied by Matt Sim. The kit does not establish exclusive copyright or trademark clearance. Client and product images are portfolio proof; do not resell them as stock assets. Third-party names remain their owners’ marks. Editable campaign layouts and brand elements were created for RVAClassic.

rvaclassic.xyz / Public portfolio source